3 Reason Communities Are The Next Big Thing In Brand Marketing

Photo by Priscilla Du Preez on Unsplash

The emergence of digital communities has been expedited by necessity due to the coronavirus epidemic, but it’s a trend that many forward-thinking businesses had already adopted before COVID.

You don’t establish a community to “promote your product,” as is the case with traditional marketing. You don’t have to promote your product since you’ve built a community. The point is that community is the key to unlocking enormous progress.

So I was reading the other day about “Community” and all of the questions I might ask about it, such as “Why community?” What is the purpose, etc.? You’ll understand why I wasn’t just spending my time reading about it on the internet if you’re into social media, marketing, public relations, or any other field/profession where you’re needed to build up a community, or if not, build-up, then demand your presence.

Because, after spending a significant amount of time on it and speaking with some excellent minds who could impart their expertise and share their experiences with me on the subject, one thing is sure: it was time well spent. Why? Because I’ve concluded that community is the market’s next big thing!

1. The audience’s relationship

It appears when you desire to establish a connection with your audience. You should be aware that an audience is not the same as a community. A community is not the same as a crowd. A group of individuals listening to a single person or group is referred to as an audience. Everything happens in a community, however, *between* and *with* the members.

2. People from all walks of life are welcome here.

People are using social media tools and a variety of other community-based platforms/websites to bring like-minded people together under one roof. Facebook Groups are the most common example of the social media community. When it comes to startups and entrepreneurship, there are many organizations where people with similar minds discuss, debate, answer questions, and support one another. Startup Delhi, for example, is a Facebook community comprised of founders, startup enthusiasts, entrepreneurs, and budding innovators.

3. Improvement Comes From Feedback:

If you create an engaged community with active members, you can collect honest feedback from them and develop your product. You can conduct a behavior analysis and adapt your strategy accordingly.

Closing Words:

There is a lot you can do to build up a community for long-term prosperity. You can learn how to attract members, get their attention, engage them in active involvement, and leverage the community to advertise your product, among other things. We can tell you a lot more and provide you with some further information.

So, if you like this blog, have any comments or suggestions, or want me to write a follow-up essay, please let me know in the comments box below, and I will respond.



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Danish Sayanee

Danish Sayanee

Author | Educationist | Speaker | Entrepreneur