Digital Marketing Trends: 3 Megatrends That Are Reshaping The Digital Marketing
For both B2B and B2C marketers, these three areas have altered the game.
Many digital marketers expected 2020 to proceed in a different direction. Challenges, on the other hand, can provide fresh possibilities and approaches to plans and campaigns.
Many pivots and adjustments occurred in 2021 and the acceleration of many trends that were already altering the digital marketing sector.
Let’s take a look at five megatrends that are influencing both B2B and B2C marketing teams.
1. The aftermath of COVID-19
The worldwide epidemic wreaked havoc on the global economy and had a huge impact on digital marketing.
Marketers have seen events cancelled, staff work from home, and change tactics, messaging, and campaigns. Their attention shifted to how they might give clients useful information and answers during a tough period. They were preoccupied with having the right tone and voice, as well as attempting to be more relevant than ever before.
More significantly, empathy has risen to the forefront of marketing, with marketers placing themselves in their consumers’ shoes and asking how they might assist.
2) The digital revolution is accelerating.
Virtual events, films, and digital marketing channels were used to interact with clients when in-person events were no longer possible. Many customers were spending even more time online as a result of lockdowns and other limitations.
In March of last year, Forbes reported that since the outbreak of the epidemic, internet use had increased by 70%, and streaming had increased by more than 12%.
Marketers, understandably, seek out the channels where their consumers congregate to engage with them. Customers may be engaged through various channels, including social media, email marketing, mobile, websites, landing pages, blogs, webinars, and more.
According to a CMO Survey, 85 per cent of marketers saw a rise in customer openness to new digital products during the pandemic, and 84 per cent valued digital experiences more.
To stay up with their consumers, marketers must now focus on digital-first.
3) The application of large data
The world now possesses more data than it has ever had before, and the number appears to be growing. According to NodeGraph, world data is expected to reach 175ZB by 2025, which would take 1.8 billion years to download at present internet rates.
According to NodeGraph, one minute online in 2020 will see:
-Four hundred eighty thousand tweets were created.
-On YouTube, 4.7 million videos have been seen.
-Google received 4.2 million search requests.
-Sixty thousand pictures were posted after 200 million emails were sent.
-All of this data may help businesses figure out how to serve you best. Big data -can be used to forecast weather, recommend movies, songs, and books customers, and inform advertisers which channels and content they like.
Of course, marketers can gain significant competitive advantages from big data by effectively acquiring, managing, and using it. It enables them to develop a deeper understanding of their consumers and greater insight into how to tackle their concerns.
In terms of content marketing, what does this mean?
Content makers must try to be more relevant than ever before and capture the attention of their audience. The material must be instructive and helpful and presented on the channel and in a manner that is easily consumable to the customer.
Content marketers will never run out of ways to employ videos, webinars, blogs, thought leadership, interactive content, and infographics. However, they are vying for someone’s attention with nearly the entire globe. They must strive for clarity and substance to prevail.
Marketers must now examine their target audiences. Those are the people who frequent their website and blog, and where do they come from? Will they be able to reach a wider audience as a result of global connectivity? How will they have to change their marketing to accomplish so?
Due to linguistic and cultural differences, an email addressed to a North American audience may not perform as well as one sent to a European one. Is the thought leadership you’re producing available in another language since you have a global audience? Do you provide webinars and online events targeted towards specific nations and regions?
Keep an eye on your audience and how it develops. There may be many unexplored potentials in expanding it or adapting it to various locations and cultures. As a result, your brand will stand out as more of a leader.
Digital marketing’s future is today.
As the year 2020 shows, the trends we believe will influence us may shift rapidly. The goal is to be flexible, adaptive, and agile. A positive attitude may also go a long way toward assisting you in dealing with challenging situations.