How to Boost Page Speed and Conversions on Your Website
Let’s make the internet go speedier!
One of the most challenging difficulties marketers confront is increasing website page speed. Marketers are too technical to comprehend the scale of the effort, yet it is essential to practically every facet of marketing effectiveness.
Over time, it has become evident that page speed, bounce rate, and visitor retention are all directly related. In addition, Google has said that page speed is a factor in its search rankings (and, hence, helps or hinders your online visibility).
Any website’s page speed should be monitored and improved as much as possible.
Let’s have a look at a few numbers:
Impact on on-page interaction: Sites that load in 5 seconds have 70 per cent longer average sessions than those which load in 19 seconds.
Impact on conversions: According to UK studies, 67 per cent of online customers abandon their carts when a website is delayed. Conversion rates can rise by 10% to 20% if a page’s load time is reduced by one second.
Here’s how to boost your website’s page speed and unlock its full potential:
1. Reducing Redirects
If you have a lot of redirects on your site, you’ll have a lot of HTTP requests, which will slow down your page. Broken links should also be corrected because they significantly influence user experiences.
Netpeak Spider is an excellent tool for finding duplicated redirects, broken links, and redirect chains rapidly. Run the tool and then solve the issues it uncovers, such as:
Even if the old URL is correctly linked to the new version, fix internal linking to the functioning URL (i.e. the https version).
Redirect chains, which are a sequence of redirects that take you from one version to another, should be avoided. All of those extra processes cause your site to load slowly.
2: Think about partnering with a content distribution network.
A Content Distribution Network (CDN) comprises several data centres, each of which copies the same webpage. Users will have more dependable and quicker access to the website since these copies are kept in several geographic locations.
This suggestion is especially crucial for international companies who receive a lot of traffic and conversions from all around the world.
3. Take use of browser caching
This speeds up the page by reducing its time to send any HTTP requests to the server. It also lowers bandwidth use and, as a result, the total cost of hosting a website.